Author: Grace De Cruz

Grace is a paid media and analytics specialist with experience working across a broad selection of clients in the UK and Australia including Marks and Spencer, Bupa & St. Vincent's Health Australia. Google hired Grace straight out of school to work for their large customer sales team (LCS), evaluating internal data to assist client strategies. Her experience spans the Google and Adobe stacks and she has experience in tracking & analytics suites.

How Orange Line scaled with Supermetrics and drove a 5-10% ROAS improvement across clients

Over the past seven years, Supermetrics and Orange Line have grown together. The agency has evolved from relying on Google Sheets and Looker Studio to fully leveraging the Supermetrics Marketing Intelligence Platform . Today, the platform sits at the core of Orange Line’s data operations, giving the agency the scalability and flexibility to serve increasingly complex clients and deliver custom solutions.

Google is finally deprecating 3rd party cookies. Are you ready? 

Google is finally deprecating 3rd party cookies long after their tech rivals Apple and Microsoft. But why now, and why has it taken them so long? Let’s dive into these changes and what they mean for your business.  What are cookies?   Cookies are small pieces of data sent to your browser by a website you […]