Outreach Executive
About The Role:
We are excited to announce a newly created role within our Communications Team – a direct result of our ongoing growth and success. This is a fantastic opportunity for a driven and innovative professional with experience in either digital PR, SEO, communications, or content marketing, eager to step into a more dynamic and integrated role.
As the Outreach Executive, you will be at the forefront of shaping PR strategies that drive meaningful results for our clients. The key objective of this role is to generate links for our clients that improve site authority, search rankings and traffic. From crafting compelling narratives to securing media coverage, you will play an integral role in amplifying our clients’ brands across various channels. You will also work closely with journalists and industry influencers, forging strong relationships that enhance visibility and credibility for the brands we represent.
You will be responsible for:
About you:
Strong background in content marketing, SEO, or digital PR. Ability to create and manage end-to-end client relationships. Comfortable with content creation and campaign execution- writing is a crucial aspect of the role. Analytical mindset, not afraid of spreadsheets and reporting tools, and comfortable educating clients on results. Experience working on digital PR campaigns and generating press mentions. A proactive, innovative approach, eager to contribute fresh ideas and expand our communications offering. A great team player with a willingness to learn new skills and contribute to our amazing culture.
About Orange Line:
We’re not like other digital marketing companies.
We are a consulting-led agency. What does that mean? It means our sole focus is driving profitable growth for our client’s business.
It means we are platform and channel-agnostic. We look at where clients want to go and tell them the best way to get there, even if that means taking a road less travelled.
We work with some of the world’s best-known companies, including innovative scale-ups, large global brands and private equity firms, to deliver visionary yet pragmatic solutions to their unique challenges.
We (and our clients!) consider us experts in: media buying & advertising, creative, SEO, social media management, content, web analytics & attribution, website development, conversion rate optimization and UX/ UI consulting. We use our expertise and skills to help our clients drive fast profitable growth for their business.
We service clients in Australia and the US with most of us based in our Sydney office and some key team members working remotely around the world. We are currently operating on a hybrid model with Tuesdays and Thursdays in the office.
Our company culture is one of innovation, diversity and excellence. Most importantly, we genuinely care about each other, which makes working at Orange Line that much better!
What's in it for you
- Awesome office located 15 minutes walk to/from Central Station
- Orange Line is a company that believes in work/life harmony and flexibility
- Permanent hybrid model with Mon/Wed/Fri working from home and Tue/Thu in the office
- You will receive excellent avenues for learning & development. We set clear goals and milestones: so when we grow, you grow.
- You will work with a mix of brands and industries here in Australia and internationally
- Work alongside subject-matter experts who’ve been working at that level for years, giving you breadth of knowledge and experience
- Monthly organised social events, like brewery tours, boat parties, cheese making – and maybe you can suggest the next one!
- We are super inclusive and are open to everyone and everything. Have a say in the team, the culture, and the agency as a whole
