Paid Media Manager
About The Role:
We are looking for a Paid Media Manager to manage a range of clients across a diverse range of verticals. Someone who can adapt well to the Orange Line mantras of proactivity, flexibility, and dedication.
This role is a blend of in-platform execution and client management and strategy.
If we were to sum up this role in one line it would be: striking a balance between in-platform management, client management, and strategy.
Key Responsibilities:
- Responsible and accountable for the success and growth of your client patch and your direct reports
- In-platform management and execution
- Representing the agency and your team in day to day communications and servicing of your clients
- Develop an intricate strategy for the client that defines investment, channels and targeting
- Research and identify new channels and platforms to achieve business goals
- Provide insight, analysis and guidance to client and team on campaign optimisation and opportunities
- Collaborate with the wider digital teams (SEO, Creative etc.) to effectively plan and deliver campaigns in budget to timeline
- Be innovative and passionate in your space and endeavour to mentor and train junior team members
- Set the standard for best practice across all channels and platforms
- Implement continuous test and learns
- Implement team and company processes to help improve overall team effectiveness and efficiency
About You:
- 3-5 years Paid Search experience is crucial
- Experience working on E-Commerce clients
- Experience with at least one other major marketing channel or platform (e.g. GMP, a programmatic DSP, Facebook Ads, etc.)
- Experience working across multi-channel clients (at least one other channel such as Display, Video, Paid Social, etc.)
- Knowledge of tracking performance campaigns (Google Analytics, tagging, ad serving, click tracking, call tracking)
- Logical and analytical approach to problem solving
- Strong work ethic
- Hungry to learn and improve in technical ability and stakeholder management
- Diligent and have strong attention to detail
- Enthusiasm and passion for your work and striving to continuously improve
- Ability to be independent and autonomous
- Kind and can work well with others
- Take pride in your work and care about the people around you because we are a family oriented agency
About Orange Line:
We’re not like other digital marketing companies.
We are a consulting-led agency. What does that mean though? It means our sole focus is driving profitable growth for our clients’ businesses. It means we are platform and channel-agnostic. We look at where client’s want to go and tell them the best way to get there, even if that means taking a road less travelled.
We work with some of the world’s best-known companies, including innovative scale-ups, large global brands and private equity firms, to deliver visionary yet pragmatic solutions to their unique challenges.
We (and our clients) consider us experts in: media buying & advertising, creative, SEO, social media management, content, web analytics & attribution, website development, conversion rate optimization and UX/ UI consulting. We use our expertise and skills to help our clients drive fast profitable growth for their business.
But the most important thing to us is the people. Our company culture is one of excellence, innovation, diversity and fun! We genuinely care about each other and want to have an environment where people feel at home, which makes working at Orange Line that much better!
What's in it For You ?
- Awesome office located 15 minutes walk to/from Central Station
- Orange Line is a company that believes in work/life harmony and flexibility
- Permanent hybrid model with Mon/Wed/Fri working from home and Tue/Thu in the office
- You will receive excellent avenues for learning & development. We set clear goals and milestones: so when we grow, you grow.
- You will work with a mix of brands and industries here in Australia and possible internationally
- Work alongside subject-matter experts who’ve been working at that level for years, giving you breadth of knowledge and experience
- Monthly organised social events, like brewery tours, boat parties, cheese making – and maybe you can suggest the next one!
- We are super inclusive and are open to everyone and everything. Have a say in the team, the culture, and the agency as a whole
