A Successful partnership for over 6 years across Search, Social, Content and Digital PR.
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Challenge
Expedia was not getting the attention they required from large search and social agency incumbents.
Consequently, the largest challenges were:
- How to prioritize and keep up with the never-ending technical SEO demands of large sites;
- How to leverage social influencers to generate solid commercial returns;
- How to use the blog to have a meaningful impact on the Search rankings of the commercia pages.
Expedia have strong in-house SEO capability. They chose Orange Line for our advanced SEO and Social skill sets, as well as our obsession with innovation for commercial gains.
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Our Solution
Orange Line worked closely with global teams in Seattle and APAC across SEO, PR, Social and Web development to:
- Develop and run a powerful Digital PR and content partnerships program to build SEO and Social traffic to the Expedia blog and commercial pages.
- Provide technical SEO expertise in real-time to Expedia teams based on commercial outcomes.
- Create an influencer program, as well as select and manage influencers to produce blog and social content over a number of years.
- Advise and support the Expedia Development team to prioritize and implement SEO changes.
- Advise the in-house SEO team on prioritisation of projects and resourcing.
- Create a world-class SEO market share / opportunity analysis tool for the Expedia Group globally.
Content
SEO
“These guys have strong attention to detail and are always focused on adding value to the Expedia partnership”
–
Alistair Lattimore
Senior Director, SEO at Expedia, inc, Seattle