Is TikTok a Search Engine?
You’ve probably seen the news hype about TikTok’s powerful search algorithms and how the video platform is slowly capturing Google’s market share. But is this true, and does it matter? Some reports claim that 40%, 50%, or even 60% of internet users favour TikTok over Google when searching for information. According to these articles, users […]
Your Search Generative Experience (SGE) Readiness Checklist
Google announced the release of their Search Generative Experience (SGE) for 2024, which brings generative AI into their core offering: searching and browsing the web. While the shape, pace and form of the SGE as a final product are still unknown, business owners should ensure that their organisations are ready for the change. Our SEO […]
Why is Digital PR more important than ever?
At the end of 2023, we won “Best Digital PR Campaign” at the SEMrush Search Awards — the Industry’s most coveted Search Marketing Awards. The program we ran with our client TileCloud — Australia’s leading online tile retailer — doubled organic search visibility and secured a raft of premium links with high-quality websites. Over the […]
Decoding Google’s ‘Needs Met’: A Blueprint for Page Rankings
Page-one rankings are the holy grail for any business, but how does Google decide who gets these coveted slices of internet real estate?
25 Years of Gender Inequality in SEO Publishing
We analysed 55,000 SEO articles and 4,000 SEO authors to map the gender gap in SEO publishing over the last 25 years. The results might (not) surprise you. Download our Gender Gap ebook here. As the SEO industry continues to evolve, there is a growing awareness of the need for diversity and inclusion in the […]