Navigating the New Era: Google’s Search Generative Experience (SGE)
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In 2023, Google unveiled the Search Generative Experience (SGE), revolutionising how users interact with search results. SGE leverages generative AI to provide summaries and insights — a major departure from the traditional list of links. Are you ready to adapt to this major SEO transformation? We’re working with clients to understand what these changes mean […]
E-commerce Critical Sales Periods: How and When to Gear Up for Black Friday and Cyber Monday
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The holiday season is marked by the glitter of fairy lights, the jingle of carols and the frenzied clicking of keyboards as online shopping reaches its peak…