Credelio Plus’s launch was supported by a comprehensive media strategy to enhance brand visibility and prominence. Our strategy encompassed a well-rounded demographic reach to establish strong mental presence, ultimately driving maximum sales impact.

We initiated our approach by segmenting the audience, delving into their media consumption habits and gaining a deep understanding of their attitudes, interests and lifestyle factors that could influence our media planning. This knowledge was gleaned from our experiences in media activities throughout 2022.

Our strategy incorporated a multichannel approach, with a primary focus on audio-visual mediums, as research has shown that multimedia campaigns tend to yield a higher return on investment compared to single-media efforts. We then fine-tuned the mix based on budget constraints to optimise returns and effectiveness.

The media mix encompassed various channels, including television, BVOD, music streaming, out-of-home (OOH), organic social media, paid social media and search engine marketing (SEM). A critical aspect of our strategy was tailoring the creative content to suit each platform and audience segment. This customisation allowed us to deliver messages that resonated with potential customers, leading to better engagement and responses.