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Aishling Farrell

Aish is Orange Line's General Manager and Head of Strategy. Aish spent 7 years as a digital media planning leader working with brands across EMEA and APAC, including Google, YouTube and Hewlett Packard. Since joining Orange Line she has brought several brands successfully to market and has partnered with Private Equity to ensure the accelerated growth of brands within their portfolio.

Articles by Aishling Farrell


Navigating the New Era: Google’s Search Generative Experience (SGE)

In 2023, Google unveiled the Search Generative Experience (SGE), revolutionising how users interact with search results. SGE leverages generative AI to provide summaries and insights ...

E-commerce Critical Sales Periods: How and When to Gear Up for Black Friday and Cyber Monday

The holiday season is marked by the glitter of fairy lights, the jingle of carols and the frenzied clicking of keyboards as online shopping reaches ...

Inspiration unlocked – welcome to the Orange Line blog!

Howdy, folks! Welcome to the opening of Orange Line’s blog. Pop a bottle, take a seat and strap in ...