Doubled organic conversions in a rapid turnaorund for a leading legal marketplace
DIGITAL GROWTH STRATEGY
AUTHORITY GROWTH STRATEGY
Avvo are the leading legal services directory in North America, and one of the largest directory websites globally, with over 6 million unique visitors per month.
Avvo were experiencing a sharp drop in Organic traffic and resulting revenue. With over 40 million pages, Avvo had one of the largest link profiles on the web and a high reliance on SEO traffic.
In six months Avvo had lost 22.7% of it’s traffic, putting their business model at serious risk.
We completed an Enterprise IA review across the entire Avvo.com site. We supported Avvo to create SEO proceses for inter-departmental collaboration. We conducted a forensic SEO review to investigate and improve traffic across key sections of the website. We also provided extensive support and training ot Avvo’s in-house SEO and development teams.
Digital Growth Strategy
Authority Growth Strategy
Data & Intelligence
Within four months of working with us, Avvo had the best SEO result in its history. Within the first 12 months of our collaboration, we broke all SEO traffic and revenue records for the company.
In an increasingly competitive market, Avvo was the only brand in the legal ecosystem with YoY growth.
“I’ve worked with many agencies throughout the world, and these guys can certainly deliver top-tier results.”
– Jeremy Reitman, VP Organic Marketing, Avvo, Seattle