Doubled organic conversions in a rapid turnaorund for a leading legal marketplace
SEO
DIGITAL GROWTH STRATEGY
COMPETITOR ANALYSIS
AUTHORITY GROWTH STRATEGY
Avvo are the leading legal services directory in North America, and one of the largest directory websites globally, with over 6 million unique visitors per month.
Challenge
Avvo were experiencing a sharp drop in Organic traffic and resulting revenue. With over 40 million pages, Avvo had one of the largest link profiles on the web and a high reliance on SEO traffic.
In six months Avvo had lost 22.7% of it’s traffic, putting their business model at serious risk.
Our Solution
We completed an Enterprise IA review across the entire Avvo.com site. We supported Avvo to create SEO proceses for inter-departmental collaboration. We conducted a forensic SEO review to investigate and improve traffic across key sections of the website. We also provided extensive support and training ot Avvo’s in-house SEO and development teams.
Strategic
Opportunity Identification
SEO Strategy
Digital Growth Strategy
Competitor Analysis
Authority Growth Strategy
Deliverables
Technical SEO
Platforms
- Web
- iOS
- Android
SEO
Digital Growth
Data & Intelligence
The Result
Within four months of working with us, Avvo had the best SEO result in its history. Within the first 12 months of our collaboration, we broke all SEO traffic and revenue records for the company.
In an increasingly competitive market, Avvo was the only brand in the legal ecosystem with YoY growth.
“I’ve worked with many agencies throughout the world, and these guys can certainly deliver top-tier results.”
– Jeremy Reitman, VP Organic Marketing, Avvo, Seattle
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