Bringing a new brand to market to disrupt the home loans industry
GOOGLE ADS MANAGEMENT & STRATEGY
MEDIA PLANNING / BUYING
WEB DEVELOPMENT & UX
SEO STRATEGY
Nano Digital Home Loans is a FinTech startup that uses technology to disrupt and modernise an ageing industry.
Challenge
Entering a mature maket dominated by the big four banks was no easy task. Nano needed to launch their brand, capture attention and generate loans — fast. Their ultimate aim was to become a trusted B2B technology provider to financial services companies.
To demonstrate the value of their product, they had to prove that loan origination costs — cost per acquisions in marketing speak — could be lowered by their software. Their marketing activity and cost per acquisitions needed to to enable this claim.
Our Solution
We created and activated Nano’s go-to-market strategy. This included execution across Paid Media & SEO and developing their initial creative concepts. We also completed their customer research, supported their internal team with website build, implemented their google analytics solution on the website and made it work alongside Adobe Launch and Salesforce.
Strategic
SEO Strategy
Paid Media Strategy
Customer Research
Digital Growth Strategy
First Party Data Strategy
Measurement Strategy
Competitor Analysis
Customer Journey Mapping
Search Journey Mapping
Authority Growth Strategy
Deliverables
UX Design
Google Analytics
Configuration
Programmatic
Display
Video
ATL Media
Attribution
Social Media
Content Design and Briefing
Information Architecture
Development
Platforms
- Web
- iOS
- Android
SEO
CRO
Branding
Creative
Content
Data & Intelligence
The Result
We brought Nano to market in under six months and drove $550m of new home loans in their first year of operation.
Over the course of 12 months we optimised Nano’s marketing activity to drive a 50% decrease in cost per acquisition over the period. We fed the best possible data signals to all digital platforms through the segmentation and deployment of Nano’s first party data and migration to dynamic attribution.
Through our activity we also proved there was a direct correlation between levels of awareness media activity and conversions, and that our Awareness activity was driving an acquisition cost on par with our direct response activity.
Overall Winner AFR BOSS Most Innovative Companies Awards
2022
Canstar Innovation Excellence Award
media channels
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