Design and launch the Frank&Rosie e-commerce website with a unique look and feel under strict time constraints



Frank & Rosie are an Australian made and owned skincare brand who traditionally relied on brick and mortar retailers.


Recognising the urgent need to expand to online sales during the pandemic, Frank & Rosie engaged Orange Line to build an e-commerce website with a very quick turnaround time of eight weeks. New to the online environment, Frank & Rosie had to gain a deeper understanding of their core customer, how to speak to them and where to reach them. While the site was planned as a MVP, it still needed best practices in place to allow for future expansion.

Our Solution

To help Frank & Rosie define their core audience, we conducted audience research and built three distinct customer segments. Then we developed unique content pillars and defined the brand’s tone of voice. Leveraging this research, we designed and built a website with e-commerce functionality, incorporating SEO and UX best practices.


Opportunity Identification
SEO Strategy
Paid Media Strategy
Customer Research


Responsive Web Design
Web Development
UX Design
Social Media


Data & Intelligence
Data & Intelligence

The Result

A conversion-optimised online platform for selling products and reaching a wider customer base.

With the launch of the new website, Frank & Rosie gained a strong online presence, allowing potential customers to find and access their products easily through search engines and other online channels. It gave Frank & Rosie the platform to showcase their products with high-quality images, detailed descriptions and customer reviews, aiding customers to make informed purchase decisions. The new website boasts an intuitive and user-friendly interface, enhancing the overall customer experience.

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