A complex website relaunch for a multifaceted global consulting firm





Pariveda Solutions, Inc. is a leading consulting firm dedicated to solving complex business, brand, and technology problems from the inside out. Headquartered in Dallas, Texas, Pariveda has a presence across North America.


Pariveda had recently evolved their brand to better voice their founding vision, but their digital presence lagged behind. They needed a fresh website to reflect this new direction. They were CMS agnostic but needed a platform that was easier to manage internally than their previous Sitecore website. After several acquisitions, they needed a sleek, manageable platform to showcase the breadth and depth of their services. The key challenge was to build a website as fluid and expansive as their brand, capturing and showcasing a wide spectrum of services, all while ensuring effortless navigation.

Our Work

At Orange Line, we start the journey well before the first click. Our initial task was to understand the Pariveda customer journey. We completed a series of customer interviews and combined that with panel research to gather a complete view of Pariveda's customers and their needs. We engaged in a CMS selection process to help Pariveda find technology that balanced power with simplicity, allowing them to manage the site internally on an ongoing basis. We designed the information architecture of the website after completing robust research on the demand for different services that Pariveda offers. We honed the essence of Pariveda's offerings and, side by side with their team, designed over 40 fresh, streamlined pages and crafted engaging, customer-focused copy.


Opportunity Identification
SEO Strategy
Customer Research
Competitor Analysis
Customer Journey Mapping
Search Journey Mapping


Responsive Web Design
Native App Design
Web Development
UX Design
Design Systems
Google Analytics Configuration
Platform Migration
Information Architecture Development


Paid Media
Data & Intelligence
Data & Intelligence

The Result

We have set Pariveda up for long term success with a website that can scale alongside their evolving business.

Pariveda’s website is a perfect articulation of their founding vision and purpose. It aligns with their
people-centric business model and enables all stakeholders to achieve their full potential.

+ 0 %
Increase in YoY Organic Traffic post-launch
+ 0 %
increase in pages ranking in Organic Search, according to AHREFs
+ 0 %
delivery on budget and on time

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