parivedasolutions.com

A complex website relaunch for a multifaceted global consulting firm

BRAND ASSET DESIGN

DIGITAL DESIGN

WEB DEVELOPMENT

USER EXPERIENCE

Pariveda Solutions, Inc. is a leading consulting firm dedicated to solving complex business, brand, and technology problems from the inside out. Headquartered in Dallas, Texas, Pariveda has a presence across North America.

Challenge

Pariveda had recently evolved their brand to better voice their founding vision, but their digital presence lagged behind. They needed a fresh website to reflect this new direction. They were CMS agnostic but needed a platform that was easier to manage internally than their previous Sitecore website. After several acquisitions, they needed a sleek, manageable platform to showcase the breadth and depth of their services. The key challenge was to build a website as fluid and expansive as their brand, capturing and showcasing a wide spectrum of services, all while ensuring effortless navigation.

Our Work

At Orange Line, we start the journey well before the first click. Our initial task was to understand the Pariveda customer journey. We completed a series of customer interviews and combined that with panel research to gather a complete view of Pariveda's customers and their needs. We engaged in a CMS selection process to help Pariveda find technology that balanced power with simplicity, allowing them to manage the site internally on an ongoing basis. We designed the information architecture of the website after completing robust research on the demand for different services that Pariveda offers. We honed the essence of Pariveda's offerings and, side by side with their team, designed over 40 fresh, streamlined pages and crafted engaging, customer-focused copy.

Strategic

Opportunity Identification
SEO Strategy
Customer Research
Competitor Analysis
Customer Journey Mapping
Search Journey Mapping

Deliverables

Responsive Web Design
Native App Design
Web Development
UX Design
Design Systems
Google Analytics Configuration
Platform Migration
Information Architecture Development

Platforms

SEO
SEO
CRO
CRO
Paid Media
Branding
Creative
Creative
Data & Intelligence
Content
SEO
Data & Intelligence

The Result

We have set Pariveda up for long term success with a website that can scale alongside their evolving business.

Pariveda’s website is a perfect articulation of their founding vision and purpose. It aligns with their
people-centric business model and enables all stakeholders to achieve their full potential.

Increase in YoY Organic Traffic post-launch
+ 0 %
increase in pages ranking in Organic Search, according to AHREFs
+ 0 %
delivery on budget and on time
+ 0 %

View more case studies

Frank & Rosie

Design and launch an ecommerce website with a unique look.

Web Design and Development
Australian made and owned skincare brand.

FIELD

Supporting the largest cannabis producer in California with a strategic digital review, in preparation for successful IPO

Web Design and DevelopmentContentCROSEO
Glass House Group (GHG) is one of the fastest expanding, privately held cannabis companies in NA. After their acquisition of F/ELD we relaunched their web presence to capture demand.