GEO Consultancy - Generative Engine Optimisation for Enterprise, Scaleups and Startups
Your audience is changing how they search. Increasingly, they’re turning to AI (ChatGPT, Perplexity, Google’s AI Overviews & Gemini) for research and decision-making. Are you showing up?
Our GEO specialists help you understand how AI models perceive your brand, identify visibility gaps, and optimise your presence across the platforms shaping the future of search.
Delivering successful digital programs to local & global leaders including:
WHY ORANGE LINE FOR GEO?
GEO isn’t a departure from SEO. It’s an evolution. The fundamentals remain the same: understand the data source, how information is retrieved and ranked, and how to demonstrate relevance. We’ve spent years mastering these principles across search engines from Google to Baidu, YouTube to Naver. Now we apply them to AI.
Deep technical foundations
We understand retrieval systems: how LLMs source, classify, and surface information. This isn't guesswork. Our technical expertise means we can diagnose why your brand isn't appearing, identify training data gaps, and build a strategy grounded in how these systems actually work.
Content that earns authority
Generative engines don't just retrieve. They evaluate. Our content team specialises in creating material that positions your brand as a credible, citable source. We craft content that both traditional search engines and AI models recognise as authoritative.
Dedicated authority and social SEO team
Citation building, digital PR, and brand entity signals matter more than ever in GEO. Our specialist team focuses exclusively on growing your brand's footprint across the sources that AI models trust and reference.
Experimentation at our core
The GEO landscape is evolving rapidly. New models launch, retrieval mechanisms update, and best practices shift. We run continuous experiments, test hypotheses, and share findings with our clients. When something changes, you'll know - and we'll already be adapting.
Who’s it for?
Enterprise
For large organisations already investing in SEO, GEO is the next frontier. Your competitors are beginning to appear in AI-generated answers. The question is whether you'll lead or follow. We help enterprise brands extend their visibility into the AI layer, integrating GEO into existing search programmes without disruption.
Startups and Scale-ups
Fast-growth companies can't afford to build visibility twice. We help ambitious startups and scale-ups future-proof their organic strategy from day one, ensuring your brand is discoverable across both traditional and AI-powered search from the start. Build once, rank everywhere.
Rescues (Reputation and Visibility Emergencies)
AI models can surface outdated information, competitor comparisons, or negative sentiment about your brand. If what ChatGPT or Perplexity says about you isn't accurate (or isn't flattering) we can help. Our team diagnoses the issue and develops a remediation strategy to correct the record.
What we do
AI Visibility Audits
Where does your brand appear, and where doesn’t it? We audit your presence across major AI platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, and regional models. You’ll get a clear picture of your current visibility, competitive positioning, and priority opportunities.
Brand Knowledge Assessment
What do AI models actually know about your products, services, and brand? We probe the major LLMs to understand how your brand is represented in their training data, identifying gaps, inaccuracies, and areas where competitors have stronger presence.
Content Structuring for LLMs
AI models retrieve and synthesise information differently to traditional search crawlers. We optimise your content architecture, formatting, and markup to maximise the likelihood of accurate retrieval and citation, making your content easier for AI to understand and reference.
Citation and Mention Building
LLMs favour brands that appear frequently across trusted sources. Our authority team builds your citation footprint through strategic digital PR, partnerships, and content placement, increasing the probability that AI models reference your brand when answering relevant queries.
Brand Entity Optimisation
AI models build understanding through entity relationships: how your brand connects to products, categories, competitors, and concepts. We strengthen your entity signals across the web, helping AI models form a clearer, more favourable picture of who you are.
AI Sentiment Analysis
When AI models mention your brand, is the sentiment positive, neutral, or negative? We track how your brand is characterised across AI platforms and identify patterns that may be affecting perception, then develop strategies to shift the narrative.
Monitoring and Tracking
GEO isn’t set-and-forget. AI models update, new platforms emerge, and visibility can shift. We provide ongoing monitoring of your AI presence, alerting you to changes and opportunities as the landscape evolves.
GEO + SEO: BETTER TOGETHER
Research shows that users aren’t abandoning Google for AI. They’re using both, especially for complex decisions that require context. Google itself is integrating AI Overviews into search results, with AI Mode, Shopping, and Ads through these platforms on the horizon.
This isn’t about choosing between SEO and GEO. It’s about ensuring your brand is visible wherever your audience is searching and that means optimising for both. We integrate GEO into our SEO programmes, so you’re not building two separate strategies but one cohesive approach to organic visibility.
GEO IN ACTION
We integrate GEO principles across all our SEO engagements. While dedicated GEO traffic remains a smaller channel for most brands today, the trajectory is clear, and the cost of not being present is growing.
Our clients are already seeing their brands surface in AI-generated answers, earning citations in ChatGPT responses, and appearing in Google’s AI Overviews. We’re tracking results as the space matures and sharing learnings across our client base.
Our partners
Our latest SEO work
ClassPass
Defying industry trends and delivering rapid growth for a global fitness unicorn through the pandemic
Avvo
Doubled organic conversions in a rapid turnaorund for a leading legal marketplace
