Drove 72% increase in conversions through audience intelligence and enhanced media strategies
MEDIA PLANNING / BUYING
GOOGLE ADS MANAGEMENT
CUSTOMER RESEARCH
PAID SEARCH
Bupa Dental Corporation are the largest dental network in Australia & New Zealand
Challenge
Bupa Dental had 53 branded dental clinics around Australia. Each of them put forward a monthly investment toward paid search to target one specific radial location. This radius location targeting often crossed over, resulting in clinics bidding against earch other, cannabilisation of performance, misattribution of conversions and inflated costs. Our goal was to improve account effectiveness to better service Bupa’s dental network and increase revenue efficiency.
Solution
We developed a new strategy based on opportunity identification research. We recommended a changing approach and consolidation of budgets, targeting and management of the account as a whole. Then we restructured the account to maximise booking opportunities while decreasing cost.
Strategic
Opportunity Identification
Paid Media Strategy
Customer Research
Measurement Strategy
Deliverables
Attribution
Google Ads Management
Native Media
Testing Roadmap
SEO
CRO
Branding
Creative
Content
Data & Intelligence
The Result
Bupa Dental saw an immediate improvement in lead volume and acquisition cost, with 10% improvement in weeks. Within five months, we increased conversion rates, lowered cost and drove a substantial increase in monthly conversions.
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