Driving ambitious growth for a prominent US e-commerce retailer

Brand Identity


Google Ads Management

Paid Media Strategy

Minky Couture is Utah's leading luxury blanket manufacturer and retailer.


Although Minky Couture has a large and devoted fan-base for their iconic blankets and accessories, their in-market branding had become outdated and needed reinvigorating. The challenge was to enhance the branding and continue growth without compromising the iconic Minky Couture charm and identity.

Our Solution

An overhaul of the Minky Couture brand was proposed. Our goal was to emphasise the Minky Couture USPs and point of difference without losing its distinct feel. The changes would be implemented across the board in all online channels, including Paid Search & Social Media.


Go to Market Strategy
SEO Strategy
Paid Media Strategy
Brand Refresh
Customer Journey Mapping
Authority Growth Strategy


Brand Identity
Brand Guidelines
Design Systems
Advertising Asset Development
Google Analytics Configuration
Google Ads Management
Social Media
Local SEO
Technical SEO
Redesign Migration
EEAT Improvement
Content Design and Briefing
Content Iteration Program
AI Content

Techinical SEO
Paid Media
Branding Identity
Social Media
Data & Intelligence
Out Reach
EEAT Improvement

The Result

72% Increase in ROAS year-on-year (July 2022 vs. July 2023)

We drove significant year-on-year growth for Minky Couture without increasing ad spend. We delivered a strong increase in New Users, Sessions, Pages Per Session, CTR, CVR, and ROAS. When comparing year-on-year (July 2022 vs July 2023), there was a 77% increase in transactions and a 35% increase in CVR, which led to a 78% increase in revenue and a 72% increase in ROAS during the same time period.

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“We absolutely adore working with Orange Line! Their commitment to transparency is outstanding. They consistently go above and beyond by conducting in-depth research, providing accurate reporting, and constantly fine-tuning our strategies for incredible results—all while making the most out of our budget.”

– Kristine Snow, Chief Operations Officer, Minky Couture

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